Marketing Plan Final Project Gm522 - 2541 Words

Marketing Plan Project Computer Business Consulting Leiza L Martin GM 522 Marketing Keller Graduate School of Management Prof. Ken Ninomiya October 17, 2010 Marketing Plan Executive Summary Services Description, Situation Analysis Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring, training and documentation of systems and/or processes design, installation and maintenance of e-commerce functions for small business market. Computer Business Consulting also intends to evaluate the accomplishment of each customer and follow up to make changes to improve the†¦show more content†¦* Small Businesses are companies that have between 1 and 99 employees under its organization. * Medium Businesses are companies that between 100 and 499 employees * Large businesses are companies that have 500 or more employees. Computer Business Consulting proposes two segment markets to begin the company: 1. Small business that has only one or two computers and that has littler knowledge of computer. 2. Small business that need training its employees in computer application. Computer Business Consulting believes in the concept of the concentration in small target to earn client confidence and fidelity and once it is established begin to expand in the other market areas. The major market trends faced by the organization are the rapid development of the technology. This trend gives the customer an uneasy sensation, so the customer will ask for the upgrade at the lower cost conceivable. Other trend is the cost of the internet, and the use of the computer by their employee for personal matters. The use of the computer for business is increasing by day. That is one reason of why Computer Business Consulting can enter in consulting market. In every moment there are more and more companies that use computer applications to improve and control its business. Competitors and Substitutes According with the web site Celinea Business Pages (Celinea web site), there are at least 142 companies